The Tummy Shield The Tummy Shield is the brainchild of Sydney dad George Baladi who tapped into his own personal  experience to spark an invention that will save many parents inevitable heartbreak.
With his wife 7 months pregnant, to avoid a road accident, George encountered a situation that required him to brake suddenly - his wife emerged uninjured, bar some minor lacerations to her tummy.
However as her pregnancy progressed to full term, and their daughter was delivered, it was later discovered that she had suffered a brain injury that neurologists attributed to that fateful traffic situation.
With the introduction of the Tummy Shield, expecting parents can take proactive steps to reducing that risk.
Studies have shown that car crashes are the leading cause of death and injury to mothers & their unborn babies, to-date the only professional advice given to pregnant mums is to place seat belts below the tummy while driving, but studies have shown that the seat belt always moves up the body, coming to rest on the abdomen area.
By placing a simple cushion that attaches to the seat of your car, the seat belt is placed under a hook imbedded within the cushion between the legs when being worn.
George says "I wish I'd never had the reason to invent the Tummy Shield but now my consolation are stories like Keira's, which we receive regularly, of how the Tummy Shield saved her baby's life and prevented her from sustaining serious injuries, and the comfort of knowing that pregnant women everywhere can now have the safety and comfort the Tummy Shield offers, it's priceless.
Painstakingly designed and tested in Australia, the Tummy Shield rectifies issues posed by the standard design of all seat belts, whilst redistributing seat belt pressure away from the abdomen area to the thighs and pelvis during a crash or sudden braking.
The Tummy Shield which suits all cars and fits in seconds , costs $199.95 www.tummyshield.com.au
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