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Dear Readers...

The news this week reported on retail giant Cotton On's inappropriate and offensive slogans displayed on kids tee shirts. As I was dropping Emily off to holiday camp, Amanda Kellar danced a fine line with callers for and against and somehow managed to sit on the fence. Yes it does make you unpopular to stand up and say 'this is not on' but seriously can you imagine Amanda at the playground at Bronte Beach with one of her sons wearing a 'the condom broke' tee shirt from Cotton On? It is not prudish to find such slogans displayed on kids offensive, just as it should not matter if stating your disapproval makes you unpopular. Of course for Amanda, popularity is an issue in the all important ratings war, but as ordinary parents we have the freedom to speak our minds and we can do that silently. We can simply stop shopping at Cotton On and stop fuelling the media circus on the issue giving Cotton On publicity a business could only dream of as they demean our children. |
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Jane King
Mother to Emily 8, Cristian 14
Founder of Parenting Australia
Member- Choices For Children (against sexualisation of children) Bankstown Women's Health Centre
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Parenting Australia Blogs

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Public or Private School?
With our eldest son turning four next year, my partner and I have started discussing when he will go to school - and where. Click here to read more.
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Matching Schools and Families
When my daughter was still in nappies, I put her name down on the waiting list at two kindergartens (I'm in QLD) and two primary schools. Click here to read more.
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| Johanna Baker-Dowdell is mum to two boys - Noah and Ethan - and combines looking after them with her work. |
Catherine Oehlman is a SAHM currently being raised by a terrific toddler and a curious crawler. |
Childcare

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Childcare - Supporting children to achieve their developmental milestones
The National Childcare Accreditation Council has provided us with guidelines of common milestones we can expect from newborn to school... Click here to read more.
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The benefits of using quality childcare
Parents can experience guilt pangs upon sending their child to day care - rest assured the benefits are immense... Click here to read more.
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Like giving your opinion & trying free products?

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Become a Soup Mama and you'll get to try new products before anyone else!
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Here's how it works - Are you the kind of person who cares what goes onto the shelves of your local supermarket? Do you like having your voice heard and your opinion respected? If the answer is yes then we'd like you to think about joining Soup.
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| Our Soup Mamas are sent products to try, and samples to share around. We'll then ask you for your honest opinion (it can be good or bad). It's easy, free and your feedback can help develop better products for everyone. |
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Here are some examples of recent projects:
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- Soup Mamas were the first to try out Huggies Newborn baby wipes.
- Others were sent Uncle Toby's Fruit Fix bars before they hit the shelves.
- Soupers also got to try Club chocolate and helped develop the next flavour.
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How to become a Soup Mama - Joining Soup is easy! Just click the link below, head to our website, and answer a few simple questions about yourself. We'll only be in touch when something comes up which we think you might like.
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| To get started, just click the banner below and join!!! |
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Russell Crowe strives for normality raising his brood...

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Opting to call Australia home, son Charlie attends the local public school... Click here to read more. |
Are your kids getting enough Omega-3?

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| New Omega Smooth is an Omega-3 Sensation with the taste and texture of a fruit smoothie! An easy way to give your kids Omega-3 as it tastes DELICIOUS and comes in two great NATURAL flavours: |
Strawberry - Banana |
| is made with 100% organic cold-pressed flaxseed oil and is vegan friendly. 1 serve delivers 2620mg of Omega-3 (LNA)! |
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Sweet Lemon |
| is made with ultra-purified cod liver oil. 1 serve delivers 730mg of EPA/DHA Omega-3! |
| Omega Smooth has ALL NATURAL ingredients and is free from common allergens such as gluten, dairy, nuts and yeast and has no added sugar. Now everyone can enjoy the benefits of Omega-3 without the oily taste and texture. It is the perfect solution for the whole family! |
Feeling 'shut out'

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Parent's often feel 'shut out' when their child starts 'big school', they are no longer allowed to walk in and out at any given time to collect or drop off their child as they have been at childcare... Click here to read more. |
Kids Cover

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Violet Foundation - Meningococcal Awareness Dinner 2009

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Parenting Australia would like to encourage all our readers to attend the Violet Foundation's Meningococcal Awareness Dinner. It is a great oppurtunity for you to support a worthy cause, and you get to have a great night out in the city at the same time! Dinner, entertainment, dancing, raffles and auctions will all be included.
Interested subscribers can check their facebook event page here for more details, or you can go to the Violet Foundations website to contact them and learn more about the cause.
To find out more or reserve your seat, contact Colin Greenway - Ph - 02 9825 6521 M: 0418 960 823 |
Farron Research - Your opinion on consumer goods is valued!

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Steps to helping your child achieve at school

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| It has been proven that an active parenting approach, setting high expectations for children while also being responsive to their needs, can help children develop the confidence to go out into the world and make the best of the opportunities that are on offer. |
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Orderly home with expected routines. |
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Explaining reasons why rules are set. |
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Being sensitive to the individual needs of your children. |
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Get involved in your child's school in whatever way possible. Examples include P&C, parent helper in class, on incursions and excursions, and in the canteen. |
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Always have an open line of communication with your child's teacher. |
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Provide a quiet space for your child to do his/her homework. |
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Help with homework when needed. It doesn't matter if you don't know the answers yourself - what is important is to encourage your child to solve the problem. |
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Don't give help that hasn't been asked for - this can send children a message that they are not competent to complete the required task and may harm their self-esteem. |
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Model being orderly and prepared - encourage your child to think ahead to what needs to be prepared for school the following day, such as sports uniforms or particular books and other learning resources. |
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Model being a good reader - you can't nag your child about the importance of reading if you are never seen with reading material in your hands youself. |
Bullying

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If you are a Twitter follower of ours you would be aware that my son has been going through a bullying phase at school. Kids do not like to tell their parents that they are being bullied... Click here to read more. |
Donations needed
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Donate hampers and prizes from your company for the silent auction at The 2009 Violet Foundation Charity Dinner - get your product out there and support a worthy cause!
Email violet@parentingaustralia.com.au to donate or click here to see what The Violet Foundation is all about! |
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Special editions of Parenting Australia’s eNews to look forward to
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30th July
4th August
12th August
18th August
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Dental Health
Eco Friendly
Toddler Tactics
Father's Day |
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Please click here if this email was sent to you by a friend and you'd like to subscribe.
Click here to forward this newsletter to a friend.
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The content of this article is not intended to replace professional medical advice. Any questions regarding a medical diagnosis or treatment should be directed to a medical practitioner. |
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