Dear Readers...
The first letter of the alphabet my daughter could read was ‘M’, not for Mummy, but for McDonalds. It happened on a drive to Canberra just as I was thinking how sad it was that the golden arches interrupted otherwise glorious scenery, Emily pointed her finger and said “M”. Another letter came to mind but I resisted the urge to use it! The repetitive image of golden arches in the sky and TV advertisements had created a marketers ultimate outcome... brand recognition.
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So with this in mind, I couldn’t resist the opportunity to pass this little gem on to you. We as a group of parents with a voice to many parents have been promoting ‘The Shamburger Campaign’ (see below and please get involved).
This week, McDonald’s director of marketing Helen Farquhar hit out at attempts to ban the advertising of ‘junk’ food by the ‘shamburger campaign’ claiming that the image portrayed of the fast food giant “isn’t reality and a ban on advertising isn’t the solution – there isn’t one shred of evidence connecting advertising with obesity rates.”
Interesting... I wonder why they spend millions on advertising? |
Helen Farquhar |
Jane King
Mother to Emily 8, Cristian 14
Founder of Parenting Australia |
Did You Know...
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Children who watch just two hours of television a day are force fed about 2200 junk food advertisements a year. Get involved in a campaign to ban junk food advertising from TV - Read More...
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Discussion of the Week...
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| Does junk food advertising have a direct link to childhood obesity? Have your say on our discussion board - Click here |
Parenting Australia loves...
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Australian First in Childcare...
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Hubba Bubba Childcare Centre in Artarmon, NSW fell victim to The ABC Learning collapse and the building owner Margaret Mezrani had to act quickly to take over and save the centre and save it she certainly did!
Taking a fresh approach to the management of the centre, Hubba Bubba is the first centre in Australia to offer Kids Cover Insurance to all enrolled families, free of charge as part of the enrolment process.
"It seemed logical to me, absenteeism is high especially in winter and amongst the younger children. Kids Cover makes it possible for families to keep their children tucked up at home until they are properly better without parents having to pay for the days they don’t attend after the deferral period. If the kids are home they are not spreading infection at Hubba Bubba, I think all centres should do it,” said Margaret.
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Forum Topic of the Week...
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| How do you encourage healthy eating habits for your kids? Share your tips and ideas with other Parenting Australia subscribers on our discussion board - Click here |
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The creative folks at mooo have just launched a seriously cute range of co-ordinated invitations and stationery. With heaps of design and colour options, and priced from only $1 each, there is something for every taste and budget. Mooo paper products are professionally printed on premium card stock and custom made to order within 7 days. |
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Special editions of Parenting Australia’s eNews to look forward to
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